HIP AND FLO
HIP AND FLO
PICKLEBALL

Padel.
Pickleball.

A modern luxury sports house.
Coming soon…

Hip & Flo is a modern luxury sports house built at the intersection of performance, design and culture.

Created for the world's fastest-growing racquet sports, Hip & Flo brings together premium equipment, technical apparel and heritage-inspired lifestyle collections under one distinctive brand.

Designed for life both on and off the court, the brand has been created to become one of the defining names in modern racquet sports.

Exclusive country ownership rights are now being allocated to a select number of long-term partners worldwide, ahead of the global consumer launch.

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Bellevoire

Brand

Rooted in Sporting Heritage

Inspired by an era where equipment was built to last and recognised by its restraint.

Hip & Flo combines modern performance engineering with a design language drawn from classic racquet sport. Clean lines. Balanced proportions. Quiet confidence.

Every racquet.
Every garment.
Every detail.

Considered. Refined. Essential.

PADEL
padel cap

Architecture

A single system, applied across every product.

One design language.
One standard of performance.
One approach to construction.

Refined to feel consistent.
Engineered to perform without compromise.

Everything considered.
Nothing without purpose.

PICKLEBALL

Architecture

A single system, applied across every product.

One design language.
One standard of performance.
One approach to construction.

Refined to feel consistent.
Engineered to perform without compromise.

Everything considered.
Nothing without purpose.

PICKLEBALL

Principles

Performance Engineering

Advanced materials, considered construction and disciplined execution, applied across every product.

Private Chef

Performance Engineering

Advanced materials, considered construction and disciplined execution, applied across every product.

Private Chef

Performance Engineering

Advanced materials, considered construction and disciplined execution, applied across every product.

Private Chef

Design Heritage

A refined reinterpretation of classic racquet sport design, defined by restraint, recognisability and longevity.

Boarding Assistance

Design Heritage

A refined reinterpretation of classic racquet sport design, defined by restraint, recognisability and longevity.

Boarding Assistance

Design Heritage

A refined reinterpretation of classic racquet sport design, defined by restraint, recognisability and longevity.

Boarding Assistance

Sport. Design. Culture.

Establishing a new standard for how racquet sport is experienced and expressed, where performance, aesthetics and cultural relevance are held in equal measure.

Personal Concierge

Sport. Design. Culture.

Establishing a new standard for how racquet sport is experienced and expressed, where performance, aesthetics and cultural relevance are held in equal measure.

Personal Concierge

Sport. Design. Culture.

Establishing a new standard for how racquet sport is experienced and expressed, where performance, aesthetics and cultural relevance are held in equal measure.

Personal Concierge
AT THE NET

Product

Hip & Flo is built as a complete system.
Not a collection. A considered architecture.

Hip & Flo is built as a complete system.
Not a collection. A considered architecture.

Padel Racquets

Bespoke moulds. Designed in Spain. Engineered for power, control and feel through refined geometry, material balance and precise weight distribution. High performance, resolved within a restrained and recognisable design language.

Padel Racquets

Bespoke moulds. Designed in Spain. Engineered for power, control and feel through refined geometry, material balance and precise weight distribution. High performance, resolved within a restrained and recognisable design language.

Padel Racquets

Bespoke moulds. Designed in Spain. Engineered for power, control and feel through refined geometry, material balance and precise weight distribution. High performance, resolved within a restrained and recognisable design language.

Pickleball Paddles

Rimless and rimmed constructions. Defined by precision, consistency and clarity on contact, supported by refined core structures and advanced composite layering. Balanced, controlled and engineered for repeatable performance.

Pickleball Paddles

Rimless and rimmed constructions. Defined by precision, consistency and clarity on contact, supported by refined core structures and advanced composite layering. Balanced, controlled and engineered for repeatable performance.

Pickleball Paddles

Rimless and rimmed constructions. Defined by precision, consistency and clarity on contact, supported by refined core structures and advanced composite layering. Balanced, controlled and engineered for repeatable performance.

On-Court Apparel

Performance led. Technically developed. Constructed using advanced fabrics that are breathable, flexible and structured for movement. Clean lines. Balanced silhouettes. Designed to perform without excess.

On-Court Apparel

Performance led. Technically developed. Constructed using advanced fabrics that are breathable, flexible and structured for movement. Clean lines. Balanced silhouettes. Designed to perform without excess.

On-Court Apparel

Performance led. Technically developed. Constructed using advanced fabrics that are breathable, flexible and structured for movement. Clean lines. Balanced silhouettes. Designed to perform without excess.

Off-Court Apparel

Relaxed. Refined. Effortless. Rooted in classic racquet sport culture, reinterpreted for the modern day. Premium materials, considered proportions and a quiet confidence that transitions seamlessly beyond the court.

Off-Court Apparel

Relaxed. Refined. Effortless. Rooted in classic racquet sport culture, reinterpreted for the modern day. Premium materials, considered proportions and a quiet confidence that transitions seamlessly beyond the court.

Off-Court Apparel

Relaxed. Refined. Effortless. Rooted in classic racquet sport culture, reinterpreted for the modern day. Premium materials, considered proportions and a quiet confidence that transitions seamlessly beyond the court.

Lifestyle Accessories

Bags, recovery tools and essentials. Designed with the same discipline as the core range, combining function, durability and refined detailing. Integrated within the broader system. Practical, purposeful and considered.

Lifestyle Accessories

Bags, recovery tools and essentials. Designed with the same discipline as the core range, combining function, durability and refined detailing. Integrated within the broader system. Practical, purposeful and considered.

Lifestyle Accessories

Bags, recovery tools and essentials. Designed with the same discipline as the core range, combining function, durability and refined detailing. Integrated within the broader system. Practical, purposeful and considered.

hip and flo

Join our list

Hip & Flo launches soon.

Be first to experience product releases, pre-launch access and what follows.


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Register

Hip & Flo launches soon.

Be first to experience product releases, pre-launch access and what follows.

JOIN OUR LIST

JOIN OUR LIST